3 Stages of Website Development
Stage 1
Preparation
Stage 2
Production
Stage 3
Promotion
Stage 1 - Preparation
Stage 1 is the foundation of your website. In order to have a successful website, this stage is a must.
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Website Objectives.
This is where we determine your purpose on the web. In other words, we determine what you want to accomplish with your website.
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Navigation.
Ever gotten "lost" on a website? You can't find what you want and everything is so confusing! A key feature to a website is it's navigation - how a person gets from one page to the next. It should be simple, straight-forward, and easy. This is how we will design your site.
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Research.
Research is the foundation of your website. Without research, your website may target the wrong audience. In the research process, we find out the following demographics:
- Target Market - Who will be going to your website
- Marketing Message - How will you attract visitors to your site
- Traffic Building Strategy - Where people will find your site
- Competitive Advantage - What your site has that your competitors do not
- Target Market Demographics - What your visitors will be looking for
- Target Market Demographics - Why they want to find your site
- Target Market Demographics - What type of media is best (video, audio, blog, text, etc.)
Stage 2 - Production
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Look and Feel.
We want your website to look sharp. From the font selection to the color scheme, we take our time designing your website. Perfection is our goal.
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Coding.
The code behind a website is like the DNA. It's the technical stuff behind the sharp design. Coding is what make a website function.
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Databases.
With information becoming such an important part of business, website databases are becoming more and more common. We design a database for you that can collect detailed information that you can run reports on.
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Emails.
Every website comes with unlimited emails and a very large inbox size. We can even integrate the emails with Google's Gmail.
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Load Time.
We will optimize your website so it loads very fast. No sense in keeping your visitor waiting for the page to load.
Stage 3 - Promotion
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Search Engines.
Every website is listed in Google, MSN, Yahoo, and other search engines. Our job is to get you the best possible listing in each of those search engines. Therefore, when we design your website, we use the latest techniques to get your website a top listing.
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Podcasting.
Podcasting is a collection of media files that is available for your visitors to download. It is a great way to promote your website. It gives your visitors a reason to come back to your website.
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Blogging.
Blogs are websites that allow the company to post entries for their visitors to read. These entries can be anything and everything about your particular business niche. If done correctly they can produce thousands of visits to your website. Blogs are one of the most effective ways to get people to your website.
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Link Building.
We put your website address in other websites. For example, if you sell jewelry, we will put your website in all of the online directories of jewelers. Basically, we put your website in more places for it to be found.
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Social Networking.
Social Network marketing is new, but effective. You want to advertise where people will see you. Literally, millions of people are interacting with social networks such as Facebook, YouTube, and mySpace. Think of the possibilities.
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Online Directories.
Research shows that people are going to online directories instead of the physical phonebook to find information about a company. Therefore, we place your contact information in those directories so you can be found.
