What is a Digital Strategy
A digital strategy is the most important ingredient of a website. A digital strategy is like the marketing plan of a website. It outlines how the company is going to promote itself via the internet (specifically the website). It determines which tools will be useful to a particular company and which won't be. For example, a realtor may benefit greatly from a company blog, because she can post articles about the housing industry and other things that will help a person buying a home. Then, once the person that read the realtor's blog actually purchases her house, that person will tell her friend that there was a realtor with a blog that was very helpful in purchasing a house. Therefore, a company blog may be part of the realtor's digital strategy.
However, a private investigative firm may not benefit from a blog. Rather, the private investigative firm may benefit more from a video section sampling previous surveillance work. The videos will help defense lawyers and insurance adjusters (a private investigative business' target market) feel more comfortable with using that particular pi firm over another.
As you can see, solutions are different for every organization. For this reason, Purpose Web Design will develop a custom digital strategy for a business before they start developing the website.
Why is a Digital Strategy Important?
A digital strategy is important, because it gives your website a purpose. A website with a digital strategy is like a website with brains. From the research done beforehand, it predicts what the visitor is looking for and delivers it at the right moment. To the visitor, it seems as though the website was built specifically for them. It will make the most of your website.
How do I develop a Digital Strategy?
You don't have to. Purpose Web Design will develop it. The trained experts at Purpose Web Design will develop a digital strategy based on a number of variables which will be discussed during face-to-face meetings with you.
If you'd like to know more about digital strategies or contact Purpose Web Design, please fill out our contact form.