The ONLY Reason to NOT Have a Website…
I recently read Seth Godin’s post entitled “Silence is a Virtue” which was about how amateur marketers shoot themselves in the foot. The moral of the story was that it is better to say nothing, rather than say something and make a fool of yourself and your business. It reminds me of the old saying, “Better to keep your mouth shut and let people think you are smart, than to open it and remove all doubt.”
Well, I believe the same is for a company website. There are so many poorly designed websites floating in the internet. Many times, your website is the first impression of your business to potential customers and if it doesn’t look professional, it takes a couple seconds for them to hit the back button and never return. A professional, custom-made, and clean website is mandatory!
What does it matter if you have great search engine rankings, but everyone leaves your site before it even loads?
In it’s simplest form, I’ve decided that a website needs to do a minimum of two things:
- Your website must look better than the competitors’
- Your website must rank higher than the competitors’ in search engines
Are you making a mockery of your business because your website looks like it was designed by a barrel of color-blind monkeys?
I’m curious. What do you think are minimum requirements that a website must have today?
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