The old adage of, “Don’t judge a book by its cover,” is good advice, but people never follow it. Think about the last time you walked down the book or magazine isle. Only the flashy book covers actually get picked up. So, how does this relate to websites?
The business is the book, and the website is the cover. Unless someone knows something about you and your business, they are going to decide whether to “read” into your business based on how your website looks. If the website is cheap and looks like it was made in 10 minutes, then the visitor is going to associate that with your business.
There are a lot of phenomenal books out there that have bad-looking covers, and people don’t buy them.
There are a lot of phenomenal businesses out there that have a bad-looking website, and people buy from their competitor that has a better looking website; Even if you are better priced and offer more quality.
So, don’t lose potential customers simply because you didn’t want to spend a couple hundred dollars for a professional looking website!