A Marketing Lesson from Soap
A man walks into a convenience store and walk to the soap isle. He is standing there staring at all the different kinds of soaps. They have soap bars, liquid soap, body wash, soap for sensitive skin, dry skin, etc.
The clerk asks the man, “Can I help you find a specific type of soap?”
The man answers, “Yeah, my wife gave me a specific kind of soap to look for…”
“What kind?” asks the clerk.
The man answers, “They kind that matches our shower curtains and towels…”
Today, people are purchasing things they want. I wonder how much time the marketing analysts at Dove, Ivory, and other major soap distributors spent on designing soaps that match most bathrooms. The man did not care what kind of soap he got. The only concern he had was to get a bar of soap that matched the bathroom.
What is the moral of the story? Listen to your customers. Discover their reasons for buying your product, not what you think they need.
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June 18th, 2008 at 3:00 pm
Every business owner should remember that a happy/satified customer is the best potential of a repeat customer.
Proverb on listening….”Listening is not waiting for your chance to speak.”
October 29th, 2008 at 10:26 am
Good for people to know.
March 15th, 2009 at 8:15 am
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Thanks!