3 Easy Ways to Lower Bounce Rates
Quoting the Founder & CEO of Purpose Web Design Aaron Dahl, “If you have read any of our website, you have found that we like to establish a purpose for everything.” Now STOP! When you read that statement what do you think, what gears in your mind begin to turn? Or… Does your mind begin to turn at all? Ok, now read the next sentence that Aaron so plainly puts out there for any person considering a website as a mode of increasing profit margins to read. “If something doesn’t have a purpose, then it shouldn’t exist.” I’ll tell you exactly what you’re thinking, right now. You are sitting there looking at your computer screen or walking around with your PDA in hand wondering, what is the purpose of my business and am I exercising that purpose to the fullest potential?
I’m here to tell you that without a properly designed Landing Page on your business web site that you ARE NOT exercising the full potentiality of your business’ purpose. So, now I would like to stress the importance of 3 main ideas that will help make your landing page a SUCCESS in the first 10 seconds of a web surfer opening it. Because Let’s be honest SUCCESS is the ultimate PURPOSE behind any business web page on the net.
1. What is the first thing a web surfer sees when they open your landing page? Is it easy on the eyes, is the picture or logo place behind your main menu easily remembered as that person browses through the rest of your site? These are questions you should ask yourself as you are developing your wire frame for the landing page. Make this picture something easily recognized and not complex because complexity of the first item a potential client sees causes frustration and frustration causes a desire for change. Leading that potential client to your competitor.
2. Establish the PURPOSE of your web site early. DO NOT I repeat DO NOT make your potential client search for the reason they are on your web site. Make them hungry for more by developing a simple yet desirable mission for your web site. Make sure this mission is placed somewhere easily found “above the line”, so the client is excited about the product your are about to offer them.
3. This is possibly one of the most important items in this list. As you develop the wire frame for your web site make sure your graphic designer places your product links in easy to find, obvious, and bold places. The last thing you want is for the potential client to have a hard time or to be over whelmed about what product it is they are looking for because remember complexity breeds frustration and frustration leads to a desire for change and change means your lose business to your competitor.
In close I hope these three items will help you find purpose and direction for not only your business web site as a whole. But more specifically for the first thing every potential client sees when they open your web site, your landing page.
Carpe Diem,
Haney, Nathaniel P
Owner
Sphere: Related Content
June 18th, 2008 at 3:13 pm
As a “challenged” IT user the three points on web design make reasonable sense to me. Having run private and corporate business you must create an interest and “purpose” for the customer. Back in the day we called it “user friendly”. I am sure their is a more techy term these days but it all boils down to the customer and what we can do to concrete the sale. Proper web design is vital in todays business environment. Thanks