Purpose Web Design Blog

The old adage of, “Don’t judge a book by its cover,” is good advice, but people never follow it. Think about the last time you walked down the book or magazine isle. Only the flashy book covers actually get picked up. So, how does this relate to websites?
The business is the book, and the website [...]

Have you ever taught something to your customer only to have then forget everything they learned 2 hours later? How does this happen? Is it because they are ignorant and have a learning disability?
People aren’t ignorant; They just don’t care about the same stuff that you do, and so they don’t take the time to [...]

People buy what they want, not what they need.

I recently read Seth Godin’s post entitled “Silence is a Virtue” which was about how amateur marketers shoot themselves in the foot. The moral of the story was that it is better to say nothing, rather than say something and make a fool of yourself and your business. It reminds me of the old saying, [...]

Quoting the Founder & CEO of Purpose Web Design Aaron Dahl, “If you have read any of our website, you have found that we like to establish a purpose for everything.” Now STOP! When you read that statement what do you think, what gears in your mind begin to turn? Or… Does your mind begin [...]

If you have read any of our website, you have found that we like to establish a purpose for everything. If something doesn’t have a purpose, then it shouldn’t exist. I say that to preface the purpose of our blog.
The purpose of our blog is to provide relevant and useful information for small business owners [...]